I’ve read for months now about the frozen yogurt trend and its viral spread in the Dallas area. As a kid, I was a fan of TCBY and I Can’t Believe It’s Yogurt. But these new fro-yo shops are something different altogether. They are less about replicating soft-serve ice cream and more about marketing the health benefits of yogurt itself. (I mean, who ever thought that “plain” flavor would ever strike such a chord?)

yogurt1Toppings are heavy on fruit, nuts and lighter cookies and cereals. It’s not necessarily surprising that a cold, tart, healthy treat would take off in Dallas. I’ve sampled Natsumi, Orange Cup, Berry Berry and Yogilicious, and they all have their merits. But what has shocked me is what a hub of social activity some of these places have become. Particularly Uptown’s Yogilicious.

I started going there late last year, when even the frigid November wind could not keep me from a hearty dose of taro and plain yogurts smothered in just about every fruity topping available. I noticed on my first visit that there was a Wii available for customers to play. As I was one of the only customers in the store at the time, I didn’t think it would ever get much use. Fast forward a few months, and, suddenly, the place is jumpin’. On each of my subsequent stop-ins, usually late evening-ish for a post-dinner fix, it has been packed. People are there sharing pizza from next-door neighbor Campania and even sipping bottles of wine. Uptowners, SMUers and older folks alike fill the modular indoor seating and spill out onto the perches just outside.

I’m not complaining. I’ve had no interruption in service or flavor availability, and the quality of the toppings and yogurt consistency has remained the same. I’m actually amused Yogilicious’ popularity. Of course it doesn’t hurt that its product is so good. Still haven’t played the Wii, though. Maybe next time.


Uptown Dallas and trendy go together like vanilla and chocolate in a frozen yogurt swirl. That’s why Uptown Dallas is the perfect launching pad for the newest trend from N.Y. and L.A. via Korea in health conscious indulgence, frozen yogurt, or FroGo, as served by Yogilicious. FroGo isn’t the sugary frozen yogurt you’ve been getting at the food court in the mall for over twenty years, but actual yogurt that happens to be a frozen treat. The stuff actually tastes like yogurt and contains enough live and active cultures to be certified by the National Yogurt Association. And the small size contains around 150 calories before toppings and depending on your flavor selection.

And Yogilicious does FroGo right. They call their store a “dessert lounge” that is “an oasis for dessert lovers with a healthy conscience”. Yogilicious has free Wi-Fi and Wii sports and is completely self serve. They have a full range of flavors from the traditional like Blueberry and Cookies-N-Cream to the adventurous like Green Tea and Taro, actually the second highest seller, and sampling is encouraged. If narrowing down your flavor choice isn’t difficult enough, Yogilicious’ toppings bar has just about everything you could fit in a cup. The fresh fruit section has eleven selections including strawberries, cantaloupes, mangos and pomegranates. The dry toppings section has choices as diverse as almonds and coconut flakes to Fruity Pebbles and gummy bears. And since it is self serve you don’t have to worry about any strange looks for adding as much and as many of anything you like. Just remember, you are charged by weight. But at 45 cents an ounce, feel free to go crazy.

So if you haven’t tried FroGo yet, what are you waiting for? Get on over to Yogilicious and jump on the bandwagon while there is still room.