Well, Stetson has certainly stepped things up a notch as of late. First there was their recently announced partnership with world-renowned milliner, Albertus Swanepoel which produced a slew of retro hat badassery that left me both drooling and covetous and now Stetson has collaborated with Garland’s own music maven Erin McCarley – hat tip to Wind-Up Records for letting me know and for signing Jeremy Fisher (yay!) – to present Erin’s new video for her new cover of Hank Williams’ ‘I Saw The Light’.
The video is pulling double duty, serving as both a vehicle to spread Erin’s music and as a look book of Stetson’s new Fall clothing line. I have to admit, I had to watch the video a few times because I was utterly gobsmacked by the sheer rock and roll awesomeness of Stetson’s new line. Believe you me, this is so not your grandpa’s Stetson, oh no not at all. We’re talking tight, low rider, black leather pants, people!
Steston is also running a contest where you can win some of the pieces Erin wears in the video. (It’s okay fellas, they have options for you, too, if you’re so inclined to enter the contest.
It’s easy to enter, just watch Erin’s new video and enter to win at Stetson here.
P.S. Like Erin’s take on a Hank Williams classic? Stetson will also let you download it for free!
So I was super thrilled to see fourteen jaw-droppingly gorgeous hats pop up in my inbox last night.
Two legendary names in hat design have teamed up to create a limited edition collection like no other. This Fall 2010, America’s iconic brand, Stetson, and world-renowned milliner, Albertus Swanepoel, will unveil their first-ever collaboration, ALBERTUS SWANEPOEL for STETSON.
What I think is awesome about this collection is that while these felted beauties may look amazing on a man, they’d also look utterly darling on a chica rockin’ the menswear/Annie Hall look this fall.
Says Swanepoel, “It’s a great honor to collaborate with a legacy brand such as Stetson. They are the Rolls Royce of hats to me in America and I’m thrilled to be associated with this brand. This is also is a great opportunity for me to inject a more modern sensibility into their iconic designs.”
Swanepoel, a CFDA member, approached this collaboration by combining his own design philosophy with Stetson’s heritage and technique. He spent time immersing himself in Stetson’s archives in order to develop a full sense of the brand’s rich history. Swanepoel then drew upon his own fascination with surface texture and his famed method of applying distressed elements in innovative ways.
“I reached out to Albertus because I thought there was something interesting and groundbreaking about a designer of his background joining forces with an iconic American brand like Stetson,” said Pam Fields, CEO of Stetson.
Folks in the Dallas/Ft. Worth area can find the hats at Barney’s, located at North Park Mall.