For most of my life I’ve been familiar with the phrase “His potential is unlimited, if he would only apply himself.” Such was said about me while I was napping in Geography class, staring out the window in Math class and daydreaming in Biology lab. I heard it so much that it became like the sound of the teachers in Charlie Brown “WahWah Wah Wah Wah.”
Now, I’ve found myself using the same phrase over and over when referring to General Motors marveling at how the biggest corporation in the world could continue to build the kind of cars they did and yet, still keep going. I think the same answer applies to both myself, and GM, really. I was never challenged by school, it came easy to me and I never tried. GM, in a position of overwhelming market dominance in the early 1970’s, never felt challenged either. They built what they built and people would buy their products simply because it was a GM vehicle.
For me, it wasn’t really until I got out on my own and had to pay for my own schooling that I decided to focus some real effort. For GM, however, it took a near death experience.
There’s nothing quite like nearly dying that can make you appreciate living.
Long before the bankruptcy, GM was trying to right the ship, but it turned out to be too little, too late. There was too much rot; the company had become overburdened and they simply couldn’t pull it off any longer.
I first realized what they were capable of when the first Cadillac CTS-V showed up at my place, I couldn’t believe it was a GM product. It was too solid, too well designed and too fun. It moved my preconceived notions and expectations for what the General was capable of to an entirely different place.
Then during the tumultuous years around the debate of whether the global economy could survive GM’s death, there were still glimmers of hope. The truck range was great, cars were better than they had ever been and GM began to embrace their global abilities, bringing Pontiac a couple of products developed in Australia. It was such a refreshing change, and I began to relax, but literally the week I was driving the exceptional Pontiac G8 GT, Pontiac got axed. At that point, I saw the potential evaporate before my eyes.
Today there is a great deal of attention being paid to the exceptional, game-changing, and innovative Electric Chevy Volt and how it’s going to effect how we think about driving. That’s all well and good, but I have to tell you: I’m more excited about the 2011 Chevy Cruze sitting outside my window. It’s the car Chevy has been capable of for years and now they have finally built it.
The reason I’m excited: Chevy has finally built a “meat and potatoes” car that is just plain great.
The small sedan market is the sweet spot of the automotive business. This is the market segment where you sell in bulk and sales are measured in hundreds of thousands of units per month. Honda’s Civic, Toyota’s Carolla, Ford’s Focus and Chrysler’s 200/Dodge Avenger, among many others, share this big chunk of the sales pie chart. The competition is rather heated, but in every way the Cruze is up to the challenge.
On first blush the Cruze is a good looking chunk of metal, which is where the bizzaro world of the new GM starts altering my life’s expectations. The design is fresh, clean and efficient with curves and creases sculpting around wheel arches and windows and gives the Cruze what one should expect from a more expensive European car. The somewhat sported-up LTZ version has some aero bits in front, fascia and rear deck lid treatments which, again counter to my experience, look like they belong on the car rather than hot glue-gunned out of day-old marshmallows.
Even the simple act of opening and closing the drivers door makes someone experienced in all-things-automotive mutter to himself, “It’s a Chevy? Really?” But in reality, it is when you sit in the handsome, well laid-out and functional interior that you might begin to develop a slight facial tick as you try to process the idea that GM has been capable of building something this good all along, and yet they gave us the Lumina. Such a realization almost makes you angry.
My trip through bizzaro world continued when I fired up the little sedan’s engine. It’s quiet, boasts 24-36 MPG ratings, and has 138 horsepower coming out of a little 4-cylinder turbo. These are really good numbers, even in this fuel-sipping segment, but it is the fact that GM has built such a stout power plant that’s really worth noting. In the past their “Little 4’s” managed to get nicknames like the “Iron Duke” and the “Quad-4”. The Duke was at one time considered innovative (in 1973) when it came. The Quad-4 was GM’s first real foray into multi-valve, non-pushrod engines and it ended up being a poster child for underpowered, noisy boat anchors like the GrandAm and Olds Achieva.
The Cruze is propelled by a six speed automatic in a front-wheel drive configuration that at one time would have been a tremendously bad idea with old school turbo’s creating lane hopping torque steer issues, but GM has managed to shed so much of its old, bad tendencies that when driving the Cruze, it’s just hard to believe that it’s really a GM product.
The transmission is seamless, but does have just the slightest turbo lag between pedal application and motivation, but the ride and dynamics of the car are as good as any car I have ever driven in this market, and far better than most.
A few weeks ago I was a little harsh on Dodge’s Avenger and in driving the Cruze, I have come to the conclusion I should’ve been harsher. I said at that time that I believed the standard of care in the Economy car market needed to be higher and GM just delivered on that expectation. This is a packed-full-of-options car that only rings out at $24,500.00 with a base price of $17,000.00, which is exactly the price point of the Avenger. There is simply no comparison. GM has almost embarrassingly trumped the Dodge and even equals the Civic sedan. I think you even get more car for the dollar with the Cruze than even the Civic or Carolla which is a statement I never ever thought I type.
Over the years, GM has done more to harm their once-dominant place in the market than any competitor could. They seemed to forget the reason they became such a colossal corporation was they built pretty good cars for much of their history. It was someplace along the way that they seemed to change from a “car company” to a “financial services company” that just happened to build cars as one of their core business units.
After their near death experience GM seems to have clarified their mission like I’ve never seen them do before. They put a real car guy, Bob Lutz, in charge of developing world-class cars and he has done just that. The Chevy Cruze really is the product that Chevy has been able to do all along and I am so happy they are now using the tremendous talents and abilities they have at their disposal.
Now, if I could just do the same.