So I was super thrilled to see fourteen jaw-droppingly gorgeous hats pop up in my inbox last night.
Two legendary names in hat design have teamed up to create a limited edition collection like no other. This Fall 2010, America’s iconic brand, Stetson, and world-renowned milliner, Albertus Swanepoel, will unveil their first-ever collaboration, ALBERTUS SWANEPOEL for STETSON.
What I think is awesome about this collection is that while these felted beauties may look amazing on a man, they’d also look utterly darling on a chica rockin’ the menswear/Annie Hall look this fall.
Says Swanepoel, “It’s a great honor to collaborate with a legacy brand such as Stetson. They are the Rolls Royce of hats to me in America and I’m thrilled to be associated with this brand. This is also is a great opportunity for me to inject a more modern sensibility into their iconic designs.”
Swanepoel, a CFDA member, approached this collaboration by combining his own design philosophy with Stetson’s heritage and technique. He spent time immersing himself in Stetson’s archives in order to develop a full sense of the brand’s rich history. Swanepoel then drew upon his own fascination with surface texture and his famed method of applying distressed elements in innovative ways.
“I reached out to Albertus because I thought there was something interesting and groundbreaking about a designer of his background joining forces with an iconic American brand like Stetson,” said Pam Fields, CEO of Stetson.
Folks in the Dallas/Ft. Worth area can find the hats at Barney’s, located at North Park Mall.